Recently, I was in a conversation with an executive of a technology company. When I described my background, experience and capabilities in product management, he responded, “You’re a triple threat.” [ … ]
Category: Positioning
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
Guest Post: Your Customer is Only Human – 7 Emotional Pricing Tactics
NOTE: The following is a guest post from Laurie Peterson. If you want to submit your own guest post, click here for more information. In business school they teach us [ … ]
Guest Post: 8 Important Points about Marketing Strategy
NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]
Worth Repeating: How to be a GREAT Product Manager
by Saeed Khan Back in 2007, just a couple of months after we started this blog, I wrote a series of 6 articles under the banner: How to be a [ … ]
Exactly like me: The perfect reference customer
By Alan Armstrong Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don’t understand what’s [ … ]
You can build it, but can you market, sell and support it?
by Saeed Khan I recently received the following question from a reader – Adam Turner. He wrote: I am looking for a little guidance on this one. I have recently [ … ]
4 questions to help determine the value of your new product
By Saeed Khan Way back…I mean way, way back — I think it was in the 1980s — yes, that far back, I started a small consulting business with a [ … ]
Guest Post: Managing Channel Conflict through a Derivative Strategy
NOTE: The following is a guest post from Chris Shanley. If you want to submit your own guest post, click here for more information. – – Back in March 2010, [ … ]
Would someone please put Yahoo! out of its misery?
The bells seem to be tolling for Yahoo. Paul Graham wrote this piece – What happened to Yahoo – a few months back, declaring that, amongst other things, Yahoo’s definition [ … ]