So here it is, looong overdue, the continuation of this series of articles. I published Part 1 and Part 2 late last year. I also had part 2a back in [ … ]
Category: Positioning
Guest Post: How to Productize a Service for Enterprise Customers
NOTE: The following is a guest post from Craig McQueen. If you want to submit your own guest post, click here for more information. – – If you have Enterprise [ … ]
Product Management and Thought Leadership
Last year, as I was creating content for my Devil’s Dictionary for High Tech – I tweeted the following: You can see the original Tweet here. Now this was clearly [ … ]
Please help Tom Grant with his research on Thought Leadership
Forrester analyst Tom Grant is conducting research on the topic of Thought Leadership. But for this research, he’s taking a much more open, collaborative, and as Tom indicates, an agile [ … ]
Lessons from 2 very different social media events
NOTE: Shortlink for this article is: http://wp.me/pXBON-178 Boy, you can’t throw a stick these days without hitting someone who’s got some kind of social media activity going on. And it’s [ … ]
The Influencer Project – summarizing the shortest marketing conference ever
I first heard of the Influencer Project on David Meerman Scott’s blog. Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each [ … ]
ProductCamp Toronto 2010 roundup
It’s been about 10 days since we help ProductCamp Toronto Spring 2010. Despite being a bright sunny and unusually warm day here in Toronto, a large crowd gathered downtown to [ … ]
The Power of Differentiation
Have you ever walked by a hot dog vendor on the street and wondered how they compete with other similar vendors? If you haven’t, that’s understandable. If you have, you’re [ … ]
Questions for Product Managers
It started with an interview on Red Canary, talking to Product Management leaders in Toronto, including Alan Armstrong, Stephen Pollack, Lee Garrison and Roy Pereira. Interestingly enough, I know all [ … ]
The Origins of Product Management (part 1)
One of the common problems when discussing the subject of technology Product Management is that there is no common definition of Product Management that all people agree on. To better [ … ]