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Category: Process

Frames of Reference

You’ve heard of the Doppler Effect right? No, not the Doppleganger Effect, but the Doppler Effect. Probably the most common example of the Doppler Effect is experienced when a vehicle [ … ]

Product Management Axioms

An article of mine was published in the June/July 2007 issue of the Pragmatic Marketer magazine. Entitled Product Management Axioms, it presents a small set of fundamental rules that can [ … ]

Book Review: Innovation Games

One of the most fundamental tasks in product management is requirements gathering. Product managers need to speak with target audiences, get a good understanding of their needs, wants and desires [ … ]

If we’re so smart…

I’m getting really annoyed with the characterizations some of the Product Management blogs are making about other groups in technology companies. Enough with the missives about Sales Monkeys or arrogant [ … ]

Product Management Maturity

At a recent meeting of the Toronto Product Management Association, there was a discussion of the maturity level of the Product Management function within technology companies. There were, of course, [ … ]