by Matt Volpi No matter how hard we try, the product development process drags us away from customers and into a more theoretical bubble. One can easily begin focusing on [ … ]
Category: Product Launch
How to Know When You’re Ready for Beta
by Emily Hossellman Beta testing is a key part of product development, but it can be difficult to get the timing right. Product teams are often pressured to get new [ … ]
Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
Walking the Talk – Prabhakar Gopalan and kanban2go
As some of you may know, Prabhakar Gopalan is a contributor on this blog. And while he’s not been as frequent in his contributions this year as he was last [ … ]
How to Structure an Effective Go-To-Market Process
Note: This is a guest post by Mike Smart. If you want to submit your own guest post, click here for more information. During a recent conversation with a [ … ]
Worth Repeating: 8 Lessons we can learn from Infomercials
I posted this originally back in 2009. I used to watch the show Pitchmen on television. Unfortunately one of the two main characters — infomercial star extraordinaire Billy Mays — [ … ]
Get Some Rhythm
By Jennifer Doctor In several online forums/blogs recently, there has been a lot of talk and discussion about “how often do I update this?” “Change that?” “Do this?” There [ … ]
Guest Post: Know thy Customer – How to Segment your Market
Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]