By Jim Holland Last week Saeed wrote a great post on The Importance of Differentiated Product Management Roles. As I read the post, Saeed’s comment, “Understand the needs of [ … ]
Category: Product Marketing
The Importance of Differentiated Product Management Roles
by Saeed Khan Last week I wrote a post entitled How to Create an Effective Product Management Organization. I mentioned that, like other departments such as sales, differentiated roles are [ … ]
It’s not Madness, It’s Product Leadership
It’s that time of year for college basketball junkies in the US. Affectionately known as March Madness, basketball fans of all types jump into office pools, bracketology and find time to see [ … ]
How to Create an Effective Product Management Organization
by Saeed Khan Last week, I had the pleasure to host one of the BrainMates Product Management talks on Twitter. These are a series of weekly 1 hour open discussions [ … ]
Leadership principles acquired from Kindergarten
by Jim Holland This is a follow-up to an earlier guest post Leadership Lessons from a Kindergarten Class. In that post, I introduced my firsthand observations while working with my [ … ]
Is It Time to Empty the Trash?
by Jim Holland When I was a kid, I was excited for trash day. I wanted to be a garbage collector. No, make that a garbage man. Each week when [ … ]
Please Check Your Baggage…
By Jim Holland I’ve been traveling more and noticed when I fly, that people drag a lot of baggage onto planes. They are overloaded, exceeding size and weight limits, and [ … ]
Exactly like me: The perfect reference customer
By Alan Armstrong Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don’t understand what’s [ … ]
Marketing Blur: (Information Overload)^10
Your market is overwhelmed with information. What can you do about it? By Alan Armstrong By now, you’ve all heard about the new rules of marketing, right? The shift in one-way [ … ]
Leading Product Vision
In my post, Essential Pieces for Strategic Product Leadership, I outlined four areas that are paramount for product leaders. First on my list was Product Vision and I’ll focus on that topic [ … ]