Brand extension occurs when a company intentionally takes a well known brand and applies it to another product category. Companies extend their brands quite regularly.The objective is to take advantage [ … ]
Category: Product Marketing
Canadians take top spots at PMEC Battle of the bloggers
Congratulations to April Dunford of RocketWatcher, and our own Ethan Henry for coming in first and second respectively at the PMEC Battle of the Bloggers in San Jose, CA today. [ … ]
Taking the “mess” out of Messaging (part 4)
This is part 4 of the series. Here are links to Part 1, Part 2 and Part 3. In this part, I’ll take a look at whether the industry can [ … ]
PM Open House Nov. 5 @ Forrester Research
If you in the Bay Area on Thursday November 5, make sure you take some time in the afternoon to attend the Product Management Open House at Forrester Research in [ … ]
Taking the “mess” out of Messaging (part 3)
Continuing this series (click the links for part 1 and part 2), let’s look at the following question: How can we get out of this mess? Given the problems cited [ … ]
Bill Campbell says, It all starts with great products!
Here’s a bit more from the Bill Campbell interview. I posted the first excerpt in “Bill Campbell says hire Product Management first!“. Michael Moe is the interviewer. This exchange takes [ … ]
Join us this Sunday at ProductCamp Toronto
ProductCamp Toronto is fast approaching. Join in and help make the event a success. Suggest a tagline or vote for an existing suggestion. Hurry, voting closes today! Suggest a session [ … ]
8 lessons we can learn from Infomercials
You know you’re a Products Geek, when you find a show like Pitchmen appealing. Pitchmen, on the Discovery Channel, is a behind the scenes docudrama about infomerical marketers and how [ … ]
Product Management Metrics (part 2)
In Part 1, I defined the mandate of Product Management as: Product Management’s mandate is to optimize the business at a product, product line or product portfolio level over the [ … ]
Canada’s Innovation Gap (part 1)
While this post is targeted at the innovation, funding and technology issues in Canada, it may apply to other geographies as well, particularly if you don’t live/work in technology hot [ … ]