In just about 3 weeks, we’ll be hosting the 2nd ProductCamp in Toronto. Last year, at the first event, over 100 people came out to participate in a day of [ … ]
Category: Product Marketing
VP Engineering has a mandate. You need one too.
Tonight I met up for dinner with Paul Melmon, an old friend who has been around the block more than a few times. He initially gained notoriety as CIO at [ … ]
Guest Post: To Kill a Product: Why, When and How part 3/3
Note: This is the 3rd of a 3 part series of articles by guest blogger Chris Brown. If you feel inspired to write a guest post of your own, click [ … ]
Guest Post: To Kill a Product: Why, When and How, Part 2/3
Note: This is the 2nd of a 3 part series of articles by guest blogger Chris Brown. If you feel inspired to write a guest post of your own, click [ … ]
Guest Post: To Kill a Product: Why, When and How, Part 1/3
Note: This is the 1st of a 3 part series of articles by guest blogger Chris Brown. If you feel inspired to write a guest post of your own, click [ … ]
Screw the Sales Process. Study the Buying Process
You can make up a Sales Process. You have to talk to actual buyers to map the Buying Process. When you do that, everything will change.
Steve Johnson on Win/Loss, Ivan Chalif’s Digest, and Alan’s musings about the discipline of PM
Steve Johnson has probably taught 50,000 people how to do Win/Loss Analysis. Here are his views on Win/Loss Analysis. We couldn’t agree more. Ivan Chalif at The Productologist has also [ … ]
UniFlame understands the value of customer experience
As a former technical writer, it’s always disappointing to see the sad state of virtually any kind of instruction manual or guide. These documents are literally afterthoughts, included I’m sure, [ … ]
Upcoming ProductCamps
ProductCamp New York was last weekend and it appears to have been quite successful. Alan attended and wrote up this post about it. If you missed the New York session [ … ]
pCampNYC: Kudos, controversy, and ideas for future pCamps
Well I have half recovered from PCampNYC. In a sentence: 8am start, an energizing day of meeting, interacting, presenting,facilitating, and … yes, eating. I give huge kidos to the event [ … ]