A mentor of mine used to repeat this line fairly often to me: The main thing is keeping the main thing the main thing. The quote comes originally from Stephen [ … ]
Category: Product Marketing
Reference customers for YOU, Inc.
Do you have reference customers? Think about that question again. I’m not asking about your company. I’m asking about you personally. The next time you are interviewing for a job, [ … ]
Podcast with Tom Grant of Forrester
I recently had a good conversation with Tom Grant of Forrester Research. We discussed a number of topics including organizational structures for Product Management, the maturity level of Product Management, [ … ]
Guest Post: Awareness, Persuasion and Shelf Life
NOTE: The following is a guest post by Gopal Shenoy, author of the blog Product Management Tips. If you feel inspired to write a guest post of your own, click [ … ]
(How) do you measure customer satisfaction?
Dear Readers, I will be writing an article on how to measure customer satisfaction in B2B software. To prepare for that article I would like to hear your experiences or [ … ]
Guest Post: 5 Things That PMs Should Do To Get Their Products Noticed
by Jim Anderson Just how many ads for products do you get hit with each day? 10? 100? 500? No matter what the number is, the end result is the [ … ]
New Ideas: Are we masturbating here?
I haven’t cleared this topic with my co-bloggers, so please let me say up-front: I take full responsibility for this post. – Alan Armstrong Twice on the phone today the topic [ … ]
Happy (belated) birthday to us (again)!
Well, just like last year, we did it again and forgot our own birthday. It was June 1, 2007 that the first item was posted on this blog. Now, two [ … ]
Should I deliver bad news?
This one is a little personal, but I need some advice. I have a friend who is working on creating a new web-based product/business. It’s in the consumer space and [ … ]
Who’s in charge of price? (Hint: It’s the person who speaks with the buyer.)
Eigenworks is shopping for a product. Over the last few months I’ve been looking to license some software from a vendor. The price is not astronomical, but it’s a significant [ … ]