Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Category: Product Marketing
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
Shark Week is every week in Product Management
I love SHARKS! They are fascinating creatures and are often misunderstood and maligned. This week is one of my favorite times of the year. The Discovery Channel runs all types [ … ]
Open Question: Your current biggest challenge in Product Management/Marketing?
This one is short and simple, but I want to foster some dialogue amongst the readers. Perhaps we can help each other, or at minimum, garner some empathy that many [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Product Management, the new Executive of Influence?
I’ve practiced the discipline, art and science of product management for over twenty years and have personal experience with the good, the bad and the ugly. One of the good [ … ]
Measurement, Validation and Numbers, Oh My!
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
Managing Product Management Distractions…
Last week while reading email, answering IM, viewing Twitter stream, looking at a text message from my son, reviewing a clients LinkedIn profile, answering a call and trying to focus [ … ]