The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Category: Product Marketing
Expectations and Product Leadership
I sat there listening as a director product management vented about the lack of expectations set by his executive leader. Have you ever been in this situation? Were you on [ … ]
Small deeds vs. big plans
A local church regularly posts insightful aphorisms on it’s street front sign. They usually catch my attention as I drive by. Last week the sign read: “No matter how tall [ … ]
5 Practical Ways to Improve Executive Communications
Everyday, product management and product marketing are barraged with data and information that finds its way into competitive intelligence, innovation, better requirements, insights into the buying process and more. In [ … ]
Guest Post: Avoid Throwing Strikes in Your Product Launch
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. In baseball, everything you’re first taught [ … ]
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Positioning beyond the product: Think relationship
When I say “positioning”, what do you think of? Although tech companies have moved beyond marketing features and functions, many of them still talk mostly about the product. I spend [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
When Product Management Goes to Seed
It’s gardening season where I live. The vegetables are in place and early crops like lettuce, spinach and radishes have been harvested and enjoyed. Earlier this week, I was walking [ … ]
Guest Post: Why Social Media is not working for you: A Wake-up call
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. — Often businesses get overwhelmed by [ … ]