There’s a saying with woodworkers and carpenters, “Measure twice and cut once.” For those who haven’t cut lumber before, it’s a simple principle. When cutting a piece of wood for [ … ]
Category: Product Marketing
Why and How to Hold a Mid-Year Product Review
by Saeed Khan I recently wrote a series of articles on metrics to help track product success. The base article can be found here – A Model and Metrics for [ … ]
Why Aha! Turns into Oh Crap! in Product Management
How often have you heard the following remark? “I stepped out of the shower this morning and…” or “I was walking out of Starbuck’s when I got this killer idea…” [ … ]
Worth Repeating: Do This or Die!
Given it’s Memorial Day in the US, here’s a small trip down memory lane. I originally posted it a couple of years ago, it’s definitely worth repeating While the manifesto [ … ]
Guest Post: Product Marketers, Where Do You Belong?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Do you work in product marketing? [ … ]
The Product Management & Product Marketing Backlog
by Jim Holland In the Agile world, the key to product success and a driving cadence is the product backlog. If managed well, the backlog balances strategic initiatives and [ … ]
A new (and better) definition for Product Owner
by Saeed Khan Last week’s post entitled “The Scrum Title ‘Product Owner’ must die!” on changes to the Scrum “Product Owner” title and responsibilities drew a lot of comments and [ … ]
The Factory vs. The Lab: Leaders know which is which, and mistakes are costly
BY ALAN ARMSTRONG Teams requires both a laboratory, to innovate and design, and a factory, to build and deliver. Unfortunately teams, companies, and individuals spend too much time in the [ … ]
Onboarding Product Management – Mind the Gap
Recently I was talking with Michael Hopkin, author of Lead on Purpose. I asked Mike, “How often do you see product management and product marketing leaders doing a good job of [ … ]
The Scrum Title “Product Owner” must die!
by Saeed Khan There was a tweet this past weekend that caught my eye. It said something like “The Product Owner on one page”. It was retweeted many times. When [ … ]