NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. During a recent whirlwind #prodmgmttalk discussion [ … ]
Category: Product Marketing
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]
Product Camps: Where Do We Go From Here?
After posting Are Product Camps Missing the Mark, I received a large number of comments, ideas, suggestions and thoughts that appeared on Twitter, LinkedIn, this blog and even an email. [ … ]
Go-to-Market and Organizational Metrics for Product Success
by Saeed Khan Last week, I discussed Business Metrics for Product Success. This week I’m going to discuss Go-to-Market and Organizational Readiness Metrics. If you haven’t read the first article [ … ]
Avoiding the checklist monkey
by Prabhakar Gopalan Tweet this: @PGopalan Avoiding the checklist monkey http://wp.me/pXBON-2gN #prodmktg #prodmgmt Last week, Jim Holland talked about avoiding flying monkeys. There’s another kind of monkey you want to avoid becoming one [ … ]
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Are Product Camps Missing the Mark?
I’ve never been considered a heretic, so this post may give me that appearance. For product management and product marketing, product camps have provided a sales-free environment to learn and [ … ]
Open Question: How can Product Managers and Product Marketers work better together?
by Saeed Khan Here’s a question that I’ve heard asked in other venues, but I’d like to hear your thoughts? How can Product Managers (PMs) and Product Marketing Managers (PMMs) [ … ]
“We try harder” ain’t enough: How to differentiate based on customer experience
BY ALAN ARMSTRONG In the early 60s, AVIS coined the famous tagline: “We’re only #2 in rental cars, so why go with us? We try harder.” Lately AVIS has re-adopted part [ … ]
Product Management: Beware of Flying Monkeys
In 2009, while guest posting on Lead on Purpose, I recalled a story about “Flying Monkeys.” You know, the unsolicited requests that usually surface from different areas of your organization, usually [ … ]