NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
Category: Product Marketing
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]
My Interview with Josh Duncan of “A Random Jog” Blog
by Saeed Khan Earlier this week, Josh Duncan of “A Random Jog” blog, interviewed me over Skype. He posted the interview on his site earlier today. We spoke about the [ … ]
Becoming a Triple Threat Product Leader
Recently, I was in a conversation with an executive of a technology company. When I described my background, experience and capabilities in product management, he responded, “You’re a triple threat.” [ … ]
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
ProductCamp Boston & Building Product Management Organizations
by Saeed Khan This was a very eventful weekend for us product folks. On Saturday, there were 3 ProductCamps held in Boston, Chicago and Silicon Valley. I’m not sure if [ … ]
Guest Post: Your Customer is Only Human – 7 Emotional Pricing Tactics
NOTE: The following is a guest post from Laurie Peterson. If you want to submit your own guest post, click here for more information. In business school they teach us [ … ]
Unsticking the stuck deal
By Alan Armstrong Have you ever heard this story before? The lead came in, and it looked hot. We gave it to our best rep, who called right away. Gotta strike [ … ]
Uncovering the Social Animal in Product Management
Over the years, I’ve watched the social interaction of individuals and teams and how they succeed and where they struggle. Whether you’re a product manager, product marketing manager or you [ … ]
Your price is (probably) not the problem
By Alan Armstrong A true story: The date was June 23, 7 days before quarter-end. Terri came to the sales meeting and said she could close another deal, this one for $75k, [ … ]