By Saeed Khan As much as we may focus on the role of Product Managers in building great products, it’s equally important to focus on the role Product Management plays with other groups in [ … ]
Category: Sales
How to create a customer for life
by Saeed Khan It’s only the 3rd day of the year, and I already have a great customer experience story that I want to share. I have to say, that [ … ]
How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern Europe, [ … ]
You don’t know what you don’t know (until it’s too late)
By Saeed Khan I heard an interesting story recently from a PM friend of mine. Her sales people had requested an ROI spreadsheet to use with prospects. Given current [ … ]
How to achieve, lose, regain and maintain Product/Channel fit
by Saeed Khan In my post – Your most important customer is your sales channel – I wrote about the challenges, particularly in multi-product companies, of ensuring your sales channels [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]