As a former technical writer, it’s always disappointing to see the sad state of virtually any kind of instruction manual or guide. These documents are literally afterthoughts, included I’m sure, [ … ]
Category: Sales
Upcoming ProductCamps
ProductCamp New York was last weekend and it appears to have been quite successful. Alan attended and wrote up this post about it. If you missed the New York session [ … ]
Guest Post: Awareness, Persuasion and Shelf Life
NOTE: The following is a guest post by Gopal Shenoy, author of the blog Product Management Tips. If you feel inspired to write a guest post of your own, click [ … ]
(How) do you measure customer satisfaction?
Dear Readers, I will be writing an article on how to measure customer satisfaction in B2B software. To prepare for that article I would like to hear your experiences or [ … ]
Evolving company…Evolving responsibilities
Why is there no well understood and widely recognized definition for technology Product Management? Sales doesn’t have this problem. Marketing doesn’t have this problem. Engineering doesn’t really have this problem. [ … ]
Customer-Vendor interaction in the real world…
Well, I know it’s kind of like this in some countries, but try some of these strategies when paying for your next restaurant meal or other service provider… Saeed
Gilbert and Sullivan present: The High-Tech Product Manager
I’ve always liked the Major General’s song from The Pirates of Penzance. If you are not familiar with the song, first watch the two videos at the bottom of this [ … ]
How to get a lost account to speak with you
One of the most difficult things in Win/Loss Analysis is getting someone from a lost account to speak with you. Why would they spend the time, and why would they [ … ]
Competitive intelligence using lost deals
Another idea for PMs who lack permission to do win/loss analysis Many PMs and PMMs complain that they lack the authority to perform Win/Loss analysis. And yet Win/Loss is one [ … ]
No Win/Loss? Blame…
As promised here are the results from the Win/Loss poll I ran last week. First, thanks to all those who responded. The question was: Why are you not performing Win/Loss [ … ]