When times are good, no one really needs Product Management. You build something marginally useful and someone funds it, people use it and some people even buy it. Looking back [ … ]
Category: Sales
Win/Loss? Anyone?
The results of the 2008 Product Management and Marketing survey by Pragmatic Marketing (whew that’s a mouthful), are now out. Lots of good data to mull over, but like previous [ … ]
Oh yeah? Compete with this!
Creating defensible competitive advantage and differentiation are something we’re all familiar with. Here’s one product that tries something a little different. I’ll give them points for trying, but really, how [ … ]
Working with Sales and Marketing
A common question for Product Managers, is how to work effectively with other teams; in particular, Sales and Marketing. Over the coming months, I’m going to spend more time on [ … ]
A 5th element for the Agile Manifesto
Robert Martin gave a keynote at the Agile 2008 conference. Entitled Quintessence, he talked about adding a 5th element to the Agile Manifesto. His suggestion was: Craftsmanship over Crap After [ … ]
The price is never right
I’ve been thinking a lot about pricing recently. It’s one of those topics that we all deal with, but my guess is that none of us, myself included, deal with [ … ]
We’re running a business, not a technology company
One thing I always try to remind myself of, is that in the end, my job is to make the business successful. Product Management is a business optimization function. In [ … ]
Subscription Pricing vs. Enterprise Pricing
A question was recently posted in a number of Product Management discussion groups. It read (in part): …I am working on adding a subscription based pricing model for our product. [ … ]
New Software, now with blue dots!
You know, sometimes I wonder why I’m not working in consumer products. Not consumer software, but consumer products. I’ve joked about this with my software product management friends before. Life [ … ]