Loading...

Category: Sales

Value-based pricing

One day last week, my sandals broke. One of the straps just came undone at the seams. These were pretty nice sandals; I got them on sale for $75, but [ … ]

Frames of Reference

You’ve heard of the Doppler Effect right? No, not the Doppleganger Effect, but the Doppler Effect. Probably the most common example of the Doppler Effect is experienced when a vehicle [ … ]

Product Management Axioms

An article of mine was published in the June/July 2007 issue of the Pragmatic Marketer magazine. Entitled Product Management Axioms, it presents a small set of fundamental rules that can [ … ]