By John Mansour For those not familiar with it, Jeopardy is a very popular and long running game show where contestants answer questions based on categories and can win or [ … ]
Category: Segmentation
Meeting Product Goals is Pure Luck
By John Mansour Unless your sales team is given quotas for each product, there’s no conceivable plan product managers can execute to meet revenue goals for their products. When they [ … ]
Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
Computers aren’t always the answer
by Steve Johnson I was in Toronto on Saturday (August 4) for the Toronto Product Camp and noticed this when I checked out: What a delightfully low-tech solution. Happy? Or [ … ]
Improve Product, Marketing & Sales Execution With a Different Approach to Product Strategy
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information Many of the day-to-day challenges executing [ … ]
The Perils of Poor Product Positioning
By Saeed Khan First of all, apologies for the alliteration in the title of this post, but I just couldn’t resist. 🙂 Positioning is one of the most fundamental aspects of [ … ]
What Happened to All Those Strategic Product Managers We Hired?
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information The words “strategy” and “strategic” are [ … ]
How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern Europe, [ … ]
Why Social Media is insufficient if you want to truly ‘engage’ with customers
By Saeed Khan It’s interesting to step back from time to time and reflect on how we work and communicate with coworkers, friends, customers and others. Of course, Social Media [ … ]
Guest Post: Creating Brand Advocates Without a Special Formula
NOTE: The following is a guest post by Amy Swanson. If you want to submit your own guest post, click here for more information. Creating Brand Advocates Without a [ … ]