Tweet this: The Value of Simplicity http://wp.me/pXBON-2UH #prodmgmt #design #innovation Here’s an oldie but a goodie, and certainly even more relevant today than it was over 2 years ago when [ … ]
Category: Segmentation
Guest Post: Know thy Customer – How to Segment your Market
Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]
Getting granular on WIIFM with psychographic segmentation
by Prabhakar Gopalan Tweet this: @PGopalan: Getting granular on WIIFM http://wp.me/pXBON-2E9 #prodmgt #prodmktg Why do marketing campaigns have poor conversion rates? One answer to that question lies in getting to the right target [ … ]
Worth Repeating: Do Product Managers need Domain Knowledge?
Here’s an oldie, but a real goody. Back in 2007, I posted this piece about the problems that occur when Product Managers (and thus companies) don’t have proper domain knowledge. [ … ]
Guest Post: Voice of the Market vs. Voice of the Customer
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. During a recent whirlwind #prodmgmttalk discussion [ … ]
Product Metrics for Product Success
by Saeed Khan Last week, I discussed Go-to-Market and Organizational Metrics. This week I’m going to discuss Product metrics. And while the title of this post sounds somewhat repetitive, as [ … ]
Why customer needs don’t always matter
by Saeed Khan There’s a great presentation by Brainmates entitled What is Product Management? In it, they say the following: Product Managers spend time understanding what customers need and want…then [ … ]
Guest Post: Your Customer is Only Human – 7 Emotional Pricing Tactics
NOTE: The following is a guest post from Laurie Peterson. If you want to submit your own guest post, click here for more information. In business school they teach us [ … ]