NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]
Category: Segmentation
You can build it, but can you market, sell and support it?
by Saeed Khan I recently received the following question from a reader – Adam Turner. He wrote: I am looking for a little guidance on this one. I have recently [ … ]
Guest Post: Managing Channel Conflict through a Derivative Strategy
NOTE: The following is a guest post from Chris Shanley. If you want to submit your own guest post, click here for more information. – – Back in March 2010, [ … ]
Market Authority
In my recent post, the Essential Pieces of Strategic Product Leaders, I shared what I thought was the five essential components. In one of the comments I received, Saeed Khan asked; [ … ]
6 rules to help ensure you’re asking the right questions
I was in the Bay Area last week, and had the opportunity to attend a meeting of the Silicon Valley Product Management Association. The meeting had a good interactive panel [ … ]
They’ve seen a mouse, right?
Steve Johnson has a great post entitled They’ve seen an iPod, right? about a new remote control from Sony for an internet TV product. This is it below. I kid [ … ]
Product Management Metrics (part 3)
So here it is, looong overdue, the continuation of this series of articles. I published Part 1 and Part 2 late last year. I also had part 2a back in [ … ]
Product Management Metrics (part 2a)
My conference call on PM Metrics with Tom Grant went quite well yesterday. It was a round table discussion with good points made by several participants. While we did talk [ … ]
Questions for Product Managers
It started with an interview on Red Canary, talking to Product Management leaders in Toronto, including Alan Armstrong, Stephen Pollack, Lee Garrison and Roy Pereira. Interestingly enough, I know all [ … ]
Brand extension gone too far?
Brand extension occurs when a company intentionally takes a well known brand and applies it to another product category. Companies extend their brands quite regularly.The objective is to take advantage [ … ]