NOTE: The following is a guest post by Amy Swanson. If you want to submit your own guest post, click here for more information. Creating Brand Advocates Without a [ … ]
Category: Social Media
Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media
Tweet this: 9 Ways NOT to Present Your Company or Product via Social Media http://wp.me/pXBON-2UW #socmedia #marketing #prodmktg #prodmgmt NOTE: The following is a guest post by Natalie Hunter. If [ … ]
Guest Post: What can Tacos Teach Product Managers about Social Product Development?
NOTE: The following is a guest post by Catherine Constantinides. If you want to submit your own guest post, click here for more information. — Tweet this: What can Tacos [ … ]
5 ways to truly ‘delight customers’
Hardly a week goes by without seeing an article or opinion piece about how important it is to ‘delight customers’. And companies like Disney, Apple, Southwest Airlines and Zappos are [ … ]
Guest Post: Why Social Media is not working for you: A Wake-up call
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. — Often businesses get overwhelmed by [ … ]
Worth Repeating: Do This or Die!
Given it’s Memorial Day in the US, here’s a small trip down memory lane. I originally posted it a couple of years ago, it’s definitely worth repeating While the manifesto [ … ]
Go-to-Market and Organizational Metrics for Product Success
by Saeed Khan Last week, I discussed Business Metrics for Product Success. This week I’m going to discuss Go-to-Market and Organizational Readiness Metrics. If you haven’t read the first article [ … ]
Worth Repeating: Devil’s Dictionary for High Tech
by Saeed Khan The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g PAINTING, n. [ … ]
Market Authority
In my recent post, the Essential Pieces of Strategic Product Leaders, I shared what I thought was the five essential components. In one of the comments I received, Saeed Khan asked; [ … ]
Guest Post: 3 Steps to a More Effective Voice of the Customer Program
NOTE: The following is a guest post from Christine Crandell. If you want to submit your own guest post, click here for more information. —– A well run voice- of-the [ … ]