Tweet this: Know thy customer – How to segment your market http://wp.me/pXBON-2TF #prodmgmt #prodmktg NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your [ … ]
Category: Strategy
Guest Post: What can Tacos Teach Product Managers about Social Product Development?
NOTE: The following is a guest post by Catherine Constantinides. If you want to submit your own guest post, click here for more information. — Tweet this: What can Tacos [ … ]
5 ways to truly ‘delight customers’
Hardly a week goes by without seeing an article or opinion piece about how important it is to ‘delight customers’. And companies like Disney, Apple, Southwest Airlines and Zappos are [ … ]
Strategy, Innovation and the Need for Experiments
By Prabhakar Gopalan Something very fundamental is broken in large corporations. The ability and spirit to experiment as a corporate function. Managers are: chasing short term results that improve existing [ … ]
The Fine Line Between Strategy and Fantasy
A favourite topic of many entrepreneurs, product managers, marketers and executives is strategy. You hear it all the time. People talking about company strategy, product strategy, marketing strategy, sales strategy [ … ]
Google, Motorola and the IP Stupidity
by Prabhakar Gopalan Tweet this: @PGopalan: #Google, #Motorola and the IP Stupidity http://wp.me/pXBON-2PV #patent click here While the pundits will debate about why Google acquired Motorola Mobility for $12.5B, a 63% premium over [ … ]
How to achieve, lose, regain and maintain Product/Channel fit
by Saeed Khan In my post – Your most important customer is your sales channel – I wrote about the challenges, particularly in multi-product companies, of ensuring your sales channels [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
Guest Post: Google Pluses and Minuses – What Works, What’s Missing & What’s to Come with Google+
NOTE: The following is a guest post by Amrita Mathur. If you want to submit your own guest post, click here for more information. Tweet this: Google Pluses and Minuses [ … ]
Your most important customer is your sales channel
by Saeed Khan There’s a lot of talk in product management and product development circles about Customer Development. Customer Development is an iterative process of learning by working closely with [ … ]