by Saeed Khan Last week, I discussed Business Metrics for Product Success. This week I’m going to discuss Go-to-Market and Organizational Readiness Metrics. If you haven’t read the first article [ … ]
Category: Strategy
Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? [ … ]
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]
Worth Repeating: Devil’s Dictionary for High Tech
by Saeed Khan The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g PAINTING, n. [ … ]
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
Guest Post: Your Customer is Only Human – 7 Emotional Pricing Tactics
NOTE: The following is a guest post from Laurie Peterson. If you want to submit your own guest post, click here for more information. In business school they teach us [ … ]
It’s not Madness, It’s Product Leadership
It’s that time of year for college basketball junkies in the US. Affectionately known as March Madness, basketball fans of all types jump into office pools, bracketology and find time to see [ … ]
Ask OnPM – How to deal with acquired products
by Saeed Khan Hi, we’re starting a new feature today: Ask OnPM. In short, if there’s a question you would like us to answer, ask us via our contact form [ … ]
Why Disruption is Driving the Need for Elegant Products
by Saeed Khan Last week I wrote a post called The Need for Elegance in Product Design. In it I said that calling something elegant is high praise, and although [ … ]