by Saeed Khan Last week, I wrote about a Model and Metrics for Track Product Success. Just to recap, there are 4 major areas I defined for tracking product metrics. [ … ]
Category: Win/Loss Analysis
Guest Post: If Product Marketing is so Strategic, why do I always get stuck in the weeds?
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are [ … ]
A Model and Metrics for Tracking Product Success
by Saeed Khan There’s an adage that states, you can’t manage what you can’t measure. And if that is the case, then you have to wonder how much actual management [ … ]
Worth Repeating: Devil’s Dictionary for High Tech
by Saeed Khan The Devil’s dictionary is a book created in the early 20th century by American Ambrose Bierce containing sarcastic, ironic and witty re-definitions of words. e.g PAINTING, n. [ … ]
A tale of two companies: The discounter and the price leader
Tweet this: New post @OnPM: “The discounter and the price leader” by @AWArmstrong http://wp.me/pXBON-2mq #prodmgmt #sales #negotiation #strategy #price By Alan Armstrong On Monday I met with two companies with [ … ]
Unsticking the stuck deal
By Alan Armstrong Have you ever heard this story before? The lead came in, and it looked hot. We gave it to our best rep, who called right away. Gotta strike [ … ]
Your price is (probably) not the problem
By Alan Armstrong A true story: The date was June 23, 7 days before quarter-end. Terri came to the sales meeting and said she could close another deal, this one for $75k, [ … ]
Exactly like me: The perfect reference customer
By Alan Armstrong Most companies think that any satisfied customer is a good reference customer. But the truth is very different, and companies have lost deals because they don’t understand what’s [ … ]
You can build it, but can you market, sell and support it?
by Saeed Khan I recently received the following question from a reader – Adam Turner. He wrote: I am looking for a little guidance on this one. I have recently [ … ]
Book Review: Take Charge Product Management
It’s been a while since I reviewed a book on this blog. BTW, if anyone wants to review books for this blog, contact me. OK, enough with the housekeeping, on [ … ]