Brand extension occurs when a company intentionally takes a well known brand and applies it to another product category. Companies extend their brands quite regularly.The objective is to take advantage [ … ]
Category: McDonald’s
Product success is not easy….part 2
Scott Sehlhorst wrote a good post entitled Successful Products:Lucky or Intentional? about my comment on Phil Myers post entitled Chasing Outcomes. Did you get that? 🙂 Phil had summed up [ … ]