By Jennifer Doctor In this week’s #prodmgmttalk, (on Twitter Mondays at 4 pm pacific) there was a big discussion on what to do with “bad” customers; how did they get [ … ]
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Does sales really “own” the customer relationship?
I hear this all the time: “Sales owns the customer relationship.” Not true, folks. If it is true at your company, you’ve got a problem. I’m not dumping on sales [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
Buyer Relationships: I do not think it means what you think it means
Tweet this: @AWArmstrong: Buyer Relationships: I do not think it means what you think it means http://bit.ly/ocLWXl #sales #marketing #prodmgmt In the movie the “Princess Bride”, the character Vizzini continually [ … ]
5 Practical Ways to Improve Executive Communications
Everyday, product management and product marketing are barraged with data and information that finds its way into competitive intelligence, innovation, better requirements, insights into the buying process and more. In [ … ]
The main thing is keeping the main thing the main thing, Part 2
A good friend and colleague of mine, Michael Papanek, once implored me to “keep the main thing”. In fact, The main thing is keeping the main thing the main thing [ … ]
The Product Management Retrospective
You’ve just introduced your latest product release, introduced a new product or capability or launched the product. Now What? What about a retrospective? While product management and product marketing professionals [ … ]
Thoughts on Measuring Product Leadership
There’s a saying with woodworkers and carpenters, “Measure twice and cut once.” For those who haven’t cut lumber before, it’s a simple principle. When cutting a piece of wood for [ … ]
Leaders don’t make excuses: Crossing the Rubicon of Product Leadership
This week some titillating stories were published about Apple’s internal culture. Among the news: Apple has hired a pair of ivy-league biz profs to codify its internal processes, leadership, and management culture. [ … ]
Win/Loss Analysis MUST include wins (success stories don’t count)
BY ALAN ARMSTRONG If you want to improve your win rates in the market, it is important that you study wins, and not just losses. Many well intentioned leaders hear “Win/Loss [ … ]