By Rahim Kaba As a product marketer, you’re expected to be the “buyer” expert in your organization and clearly communicate how your products can benefit potential buyers. But if you’re [ … ]
Category: Guest Blogger
Understanding the role of Product Manager
by Pandith Jantakahalli A product manager helps a company achieve its goals by helping customers get their jobs done in an unique and delightful way, and getting customers to pay in [ … ]
Approaching Mobile UX – A Product Manager’s Perspective
by Rajat Harlalka When building the mobile interface for their existing products, Product Managers are faced with quite a few perplexing questions, especially related to the user experience on mobile. [ … ]
How to Know When You’re Ready for Beta
by Emily Hossellman Beta testing is a key part of product development, but it can be difficult to get the timing right. Product teams are often pressured to get new [ … ]
The Case Against The Traditional Business Case
By Shardul Mehta Note: This post was originally published on Shardul’s Blog, the Street Smart Product Manager. It is reprinted here with permission. Shardul also published a follow up post [ … ]
The Difference Between Good and Great Solutions – “What-if” Scenarios
By John Mansour There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. What’s the difference between the two? [ … ]
7 Lessons Product Managers can Learn from Lean Startup Machine
By Shardul Mehta Recently, I participated in the Lean Startup Machine workshop held in Washington DC. For some time now, I’ve been thinking about how Lean Startup principles can be [ … ]
My Agile Product Backlog Template
By Rivi Aspler When I started using Agile, I was looking for a good backlog template. Naturally, I found several examples online, each very different from one another and none that [ … ]
Zero Based Budgeting as a Tool to Set Your Products Strategy
By Rivi Aspler Have you ever thought of taking the financial method of Zero Based Budgeting and applying it to products portfolio budgeting decisions? Privileged with the opportunity to rethink [ … ]
Disagreement is good – learn how to deal with it
By Fred Engel Far too many organizations have not established effective mechanisms to resolve the conflict that inevitably occurs when multiple people have different ideas about what to do next. [ … ]