All over the web and in all the product management communities, there are articles and discussions about gamification. If you’ve been offline for a while, gamification is about applying design [ … ]
Category: Jennifer
Lessons Learned in 2011
Hi This blog has a number of contributors. We tend to all post individually at various frequencies, but for the end of year, we thought it would be a good [ … ]
Make it Simple
By Jennifer Doctor This is a simple post about being simple. I was thrilled and honored to have a visit by my good friend, Jim Holland, for the recent Product [ … ]
Get Some Rhythm
By Jennifer Doctor In several online forums/blogs recently, there has been a lot of talk and discussion about “how often do I update this?” “Change that?” “Do this?” There [ … ]
Face it … Your Product is Old.
By Jennifer Doctor I don’t know when it happened but it officially became fall in the Northern Hemisphere. Typically I would moan at this thought, which makes me think [ … ]
Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Measurement, Validation and Numbers, Oh My!
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]