By John Mansour For those not familiar with it, Jeopardy is a very popular and long running game show where contestants answer questions based on categories and can win or [ … ]
Category: JohnM
Reverse Engineering & Product Management? Really?
by John Mansour Reverse engineering usually conjures thoughts of knock-off artists creating their own versions of popular consumer products. Or in the B2B world, reverse engineering is often required after [ … ]
Meeting Product Goals is Pure Luck
By John Mansour Unless your sales team is given quotas for each product, there’s no conceivable plan product managers can execute to meet revenue goals for their products. When they [ … ]
Product Marketing – Undervalued and Overlooked, Still!
by John Mansour When I founded Proficientz in 2001, my perspective on product marketing was analogous to the awakening I had when I first moved away from home to go [ … ]
If I Were Building the Ultimate Technology Solution for Product Management & Marketing…
By John Mansour It’s been on my mind for years, even to the point where we seriously considered developing it at Proficientz a few years ago. But we decided to [ … ]
The Five Scariest Words a Product Manager Can Hear
By John Mansour “We’ve created an innovation team.” Oh, great! Just what every product manager needs – more shiny new objects competing for the same resources that should be going [ … ]
Strategic Product Management – Job Responsibilities or End Results?
By John Mansour Is your reference to “strategic product management” more about job responsibilities considered to be strategic or product initiatives that produce results with strategic impact? I ask the [ … ]
The Almighty “C” and its growing Influence on B2B
By John Mansour Blackberry is probably the most visible example of an organization whose strength in corporate IT departments was about as ironclad as you could get until the past [ … ]
3 Ms That Are Critical for Creating High-Impact B2B Solutions
By John Mansour The three Ms for B2B solutions are analogous to the four Ps for consumer products with one key exception. The four Ps emphasize individual product success while [ … ]