Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep these documents in a shared folder [ … ]
Category: SteveJ
Market research is easy. Visit customers
By Steve Johnson Market research is easy. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Go to conferences. Call a few customers [ … ]
Positioning, messaging, and ownership
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. The Marketing Communications (marcom or [ … ]
Positioning with formulas
by Steve Johnson In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, [ … ]
Stories about users and User Stories
by Steve Johnson, Under 10 Consulting For agile teams, the biggest area of friction for agile teams is agreement on what constitutes a story. Product managers and product owners try [ … ]
Organizing product management
by Steve Johnson, Under 10 Consulting A vice president at a bank created a method for detecting fraud. He was recruited by a vendor to develop a product based around [ … ]
Estimation Tips to Create Realistic Product Roadmaps
by Steve Johnson, Under 10 Consulting Did you ever have this conversation growing up? You: “When’s dinner gonna be ready?” Mom: “Seven-ish.” You: “Uh, can you be more specific?” Mom: [ … ]
Getting buy-in for your roadmap
By Steve Johnson, Under 10 Consulting Whether you’ve built your roadmap up from a set of features or down from a set of strategic initiatives, you want to get buy-in [ … ]
User stories should be implementation free
By Steve Johnson, Under 10 Consulting In my ebook From Agile to Agile I quoted from a post on Mark Levison’s ScrumMaster Tales: As a first time book buyer I [ … ]
More discussions, fewer documents
By Steve Johnson, Under 10 Consulting “The more you tighten your grip, the more star systems will slip through your fingers.”—Princess Leia in Star Wars IV: A New Hope. My [ … ]