Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Tag: Marketing
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Guest Post: 8 Important Points about Marketing Strategy
NOTE: The following is a guest post by Mike Boudreaux. If you want to submit your own guest post, click here for more information. – – – – – I’m [ … ]
The Influencer Project – summarizing the shortest marketing conference ever
I first heard of the Influencer Project on David Meerman Scott’s blog. Billed as “the shortest marketing conference ever“, the goal was to get 60 presenters and give them each [ … ]
Taking the “mess” out of messaging (part 2)
In Part 1, I provided a couple of examples of very poor messaging. The first was from an email that I received that contained lines like: “Design a Monetization Strategy [ … ]
Taking the “mess” out of Messaging (part 1)
An email arrived in my Inbox not too long ago with the following subject line: Design a Monetization Strategy to Enhance Strategic Goals While Protecting Core Assets Hmmm…a strategy to [ … ]
Guest Post: Awareness, Persuasion and Shelf Life
NOTE: The following is a guest post by Gopal Shenoy, author of the blog Product Management Tips. If you feel inspired to write a guest post of your own, click [ … ]
The Lowdown on “Social Media” pt. 4
The Circle of Life So we’ve come full circle, with technology finally starting to catch up to how we’ve interacted with each other since the dawn of time. Marketing and [ … ]
The Lowdown on Social Media pt. 3
Customer Service. How can we ignore you? Back in 2000, I was living in California and had a cell phone from Sprint. I was having a lot of problems with [ … ]