Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Tag: Messaging
Taking the “mess” out of Messaging (part 3)
Continuing this series (click the links for part 1 and part 2), let’s look at the following question: How can we get out of this mess? Given the problems cited [ … ]
Taking the “mess” out of messaging (part 2)
In Part 1, I provided a couple of examples of very poor messaging. The first was from an email that I received that contained lines like: “Design a Monetization Strategy [ … ]
Taking the “mess” out of Messaging (part 1)
An email arrived in my Inbox not too long ago with the following subject line: Design a Monetization Strategy to Enhance Strategic Goals While Protecting Core Assets Hmmm…a strategy to [ … ]