Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Tag: Organization
Measurement, Validation and Numbers, Oh My!
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
Reorg time: Put PMs and PMMs in the same department!
Wow! At the time of writing this post, almost 80% of respondents to my poll, asking If Product Management and Product Marketing should be part of the same organization, answered [ … ]
Open Question: Why doesn’t Engineering report to Product Management?
There are lots of discussions about how Engineering and Product Management should be structured and interact. But one I rarely hear discussed is that of Engineering reporting into Product Management. [ … ]