Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you [ … ]
Tag: Product Marketing
Do You Have a Launch DR Plan?
A product launch or release takes time, effort and money. It takes energy. You can’t always guarantee the success of the product when it hits the hands of the market; [ … ]
You’ve Created It…You’ve Measured It…Now Share It
Congratulations on creating the product marketing roadmap. Congratulations on discovering and creating metrics that show how you are progressing on that roadmap. But, now you have to communicate this information. [ … ]
Measurement, Validation and Numbers, Oh My!
In my recent post on product marketing roadmaps, we discussed how to get started creating your road map and how it serves nicely as a bridge between other department plans and [ … ]
You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the [ … ]
A Plethora of ProductCamps
The ProductCamp movement seems to be picking up steam. Last year there were 3 such camps in total, in Silicon Valley, Austin and Toronto. So far this year, there have [ … ]
Reorg time: Put PMs and PMMs in the same department!
Wow! At the time of writing this post, almost 80% of respondents to my poll, asking If Product Management and Product Marketing should be part of the same organization, answered [ … ]
Win/Loss? Anyone?
The results of the 2008 Product Management and Marketing survey by Pragmatic Marketing (whew that’s a mouthful), are now out. Lots of good data to mull over, but like previous [ … ]