I wrote this article many years ago, after I ran a long and thorough beta program for a major release. I wrote the article to share some of the insight I had gained from that experience with others. It was originally published by Pragmatic Marketing.
I decided to make it available as a PDF and freely downloadable. But, can I ask a favour?
Can you let others know about it? Via Twitter etc?
If you use Twitter, here’s a suggested message 🙂
I just downloaded “Building a Better Beta” PDF article from On Product Management http://wp.me/pXBON-2c6 #prodmgmt (@onpm)
The short link points them to this blog post. We’ll track the tweets, and who knows, maybe one or two random tweeters may get rewarded. 😉
(click image to download PDF)
Thanks
Saeed