A post today on Adaptive Path’s Blog seems apropos to the discussion of tradeshows. Want to do a better demo? Learn the secrets of pick-up artists!
Category: Demos
Why Demo At Tradeshows?
By Ethan Henry So I have to go with Saeed here in response to Steve’s posting on tradeshows. Just because a lot of companies handle trade shows badly doesn’t mean [ … ]
What’s the deal with tradeshow demos? (abridged and full versions)
In a blog posting, Steve Johnson of Pragmatic Marketing asks “Why Demo at Trade Shows?” Good question. Abridged version Why demo? Steve writes: Do we think that the product will [ … ]
How to be a GREAT Product Manager (part 5)
Be an integrator, translator and communicator. Don’t be a terminator. I’m sure you’ve heard the phrase that Product Managers are “the hub of the wheel”. I really don’t like that [ … ]
How to be a GREAT Product Manager (part 4)
The 4 Cs of leadership: credibility, commitment, communication and courage Product managers need to be leaders. A truism no doubt. But what does being a leader really mean and how [ … ]
What do you want to read about?
Hello. We’ve been at this for a couple of months now, writing about various PM related (and sometimes unrelated) topics. And while we will continue posting as we see fit, [ … ]
And another thing. Software demos need serious help
Most product demos are really terrible. SEs – at least a lot of the ones that I’ve seen – love to focus on the product features, but forget that they have an audience with specific goals and problems, and the audience doesn’t really care about the software; they care about achieving their own goals or solving a problem.
Why I hate PowerPoint
I hate PowerPoint. I hate what it has done to modern meetings, and I hate the fact that it is expected that one will produce slides for each meeting. Am I being a little strong here? Maybe the verb should be lament. Yes, I lament the dominance of PowerPoint in today’s meetings.