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Category: Enterprise Software

Frames of Reference

You’ve heard of the Doppler Effect right? No, not the Doppleganger Effect, but the Doppler Effect. Probably the most common example of the Doppler Effect is experienced when a vehicle [ … ]

On Product Design

I was going to write a big entry about ethnography as a design tool, but that got me to thinking a more basic question: in your organization, who does product [ … ]

SaaS: A revolt against Enterprise Software

SaaS represents a revolt against the sins of enterprise software past. The challenge today selling enterprise software is that buyers are jaded; they have heard it all before, and they no longer believe. They want to see proof that you can deliver what they need, and they are extremely wary of projects with large up-front capital expenses.