By Saeed Khan At ProductCamp Austin, someone, and I apologize, as I don’t remember his name, came up to me and asked me the following. I really want to become [ … ]
Category: Marketing
The Pluses and Minuses of Using FREE as a Marketing Strategy
NOTE: The following is a guest post by Lior Levin. If you want to submit your own guest post, click here for more information. Every business and individual with personal [ … ]
A value-based approach to Customer Satisfaction and Product Metrics
NOTE: The following is a guest post by Veronica Figgarella. If you want to submit your own guest post, click here for more information. In a recent post entitled Open [ … ]
How to Structure an Effective Go-To-Market Process
Note: This is a guest post by Mike Smart. If you want to submit your own guest post, click here for more information. During a recent conversation with a [ … ]
Open Question: Product Management Challenges at a Startup
by Saeed Khan I’m going to try something a bit different this time. Here’s your chance to help a startup founder with some common startup challenges. Max Cameron is a [ … ]
Worth Repeating: 8 Lessons we can learn from Infomercials
I posted this originally back in 2009. I used to watch the show Pitchmen on television. Unfortunately one of the two main characters — infomercial star extraordinaire Billy Mays — [ … ]
Guest Post: Creating Brand Advocates Without a Special Formula
NOTE: The following is a guest post by Amy Swanson. If you want to submit your own guest post, click here for more information. Creating Brand Advocates Without a [ … ]
Get Some Rhythm
By Jennifer Doctor In several online forums/blogs recently, there has been a lot of talk and discussion about “how often do I update this?” “Change that?” “Do this?” There [ … ]
Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media
Tweet this: 9 Ways NOT to Present Your Company or Product via Social Media http://wp.me/pXBON-2UW #socmedia #marketing #prodmktg #prodmgmt NOTE: The following is a guest post by Natalie Hunter. If [ … ]
Guest Post: 5 Innovation Lessons from Steve Jobs
Tweet this: Guest Post: 5 Innovation Lessons from Steve Jobs http://wp.me/pXBON-2UC #prodmgmt #innovation NOTE: The following is a guest post by Adam Costa. If you want to submit your own [ … ]