NOTE: This is a bit of a long post, but it is also long overdue. In it, I present some needed steps to address the innovation issue in Canada. So, [ … ]
Category: Marketing
Questions for Product Managers
It started with an interview on Red Canary, talking to Product Management leaders in Toronto, including Alan Armstrong, Stephen Pollack, Lee Garrison and Roy Pereira. Interestingly enough, I know all [ … ]
The Origins of Product Management (part 2)
NOTE: Part 1 can be found here. The high technology industry, and in particular, the software industry is much younger than the Consumer Packaged Goods industry. And the role of [ … ]
The Origins of Product Management (part 1)
One of the common problems when discussing the subject of technology Product Management is that there is no common definition of Product Management that all people agree on. To better [ … ]
Guest Post: Web Product Management 101 for “Offline” Managers
NOTE: The following is a guest post from Thomas Fuchs-Martin. If you feel inspired to write a guest post of your own, click here to find out how to submit [ … ]
Toronto Transit Commission – How not to handle bad PR
The Toronto Transit Commission (TTC) is dealing with a real PR problem right now. There have been a number of photos and videos taken by transit riders and posted on [ … ]
On measuring product/market fit
There’s an interesting interview on measuring product/market fit at Venturehacks: http://venturehacks.com/articles/measure-fit. Apparently it’s easier to launch products that have a great fit with their target markets. Thankfully the interview goes into somewhat [ … ]
Vote for us in the Canadian Blog Awards!
We’re happy to report that we’ve been nominated again for the Canadian blog Awards. But we’re also tired of never winning! 🙁 So help us win an award (or 2). [ … ]
Brand extension gone too far?
Brand extension occurs when a company intentionally takes a well known brand and applies it to another product category. Companies extend their brands quite regularly.The objective is to take advantage [ … ]
Taking the “mess” out of Messaging (part 4)
This is part 4 of the series. Here are links to Part 1, Part 2 and Part 3. In this part, I’ll take a look at whether the industry can [ … ]