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Category: Business Topics

Parent category for a business function related topics

Product Management Axioms

An article of mine was published in the June/July 2007 issue of the Pragmatic Marketer magazine. Entitled Product Management Axioms, it presents a small set of fundamental rules that can [ … ]

Book Review: Innovation Games

One of the most fundamental tasks in product management is requirements gathering. Product managers need to speak with target audiences, get a good understanding of their needs, wants and desires [ … ]

SaaS: A revolt against Enterprise Software

SaaS represents a revolt against the sins of enterprise software past. The challenge today selling enterprise software is that buyers are jaded; they have heard it all before, and they no longer believe. They want to see proof that you can deliver what they need, and they are extremely wary of projects with large up-front capital expenses.

Software as a Service: Just a delivery model?

I was speaking yesterday with someone in charge of the SaaS initiative at a very large technology company. In the conversation he described Software as a Service (SaaS) as a “delivery model”. Now of course SaaS is a delivery model, but it is not just a delivery model, nor is it primarily a delivery model.

In fact the word delivery starts from the wrong place. Isn’t SaaS mostly about the consumption model?

And another thing. Software demos need serious help

Most product demos are really terrible. SEs – at least a lot of the ones that I’ve seen – love to focus on the product features, but forget that they have an audience with specific goals and problems, and the audience doesn’t really care about the software; they care about achieving their own goals or solving a problem.

Why I hate PowerPoint

I hate PowerPoint. I hate what it has done to modern meetings, and I hate the fact that it is expected that one will produce slides for each meeting. Am I being a little strong here? Maybe the verb should be lament. Yes, I lament the dominance of PowerPoint in today’s meetings.