Personally I’m always ready to learn, although I do not always like being taught.—Winston Churchill, British prime minister Every marketing person will tell you that customer interviews provide deep insights [ … ]
Category: Business Topics
Parent category for a business function related topics
The path from development to product management
A reader asks: What should I know about moving from a developer role to product management? First, congratulations! You’re about to see the world in a whole new way. The [ … ]
Creating a product management playbook
Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep these documents in a shared folder [ … ]
Diagnosing Org Health – Take the ONPM poll
Sometimes pictures can say more than words. Here’s a simple flow chart to help diagnose organizational health and a quick poll. The top part of this chart is where culture [ … ]
Product Management vs. Systems Analysis
By Rivi Aspler It still surprises me that people confuse system analysis with product management. Surprise is one thing, totally harmless. The risky thing is hiring a systems analyst when [ … ]
Strategic Product Management – Job Responsibilities or End Results?
By John Mansour Is your reference to “strategic product management” more about job responsibilities considered to be strategic or product initiatives that produce results with strategic impact? I ask the [ … ]
Does your content have a clear purpose?
By Saeed Khan Content marketing is all the rage. Well written, targeted content can propel your website traffic, can deliver more leads, can increase your perception as a thought leader [ … ]
Market research is easy. Visit customers
By Steve Johnson Market research is easy. Visit customers, with or without sales people. Go on sales calls. Go to user group meetings. Go to conferences. Call a few customers [ … ]
Positioning, messaging, and ownership
Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the features of the product and its positioning in the marketplace. The Marketing Communications (marcom or [ … ]
What Type of Product Manager Do You Really Need?
By Rivi Aspler Saeed recently spoke at Product Camp (Silicon Valley), where he presented a presentation, named, How to truly manage your product like a CEO. This post is related [ … ]