by Saeed Khan If you turn on your television or go to the movies, or read books, it seems like zombies are everywhere. And while those zombies are fictional, there [ … ]
Category: Product Marketing
Is product marketing the same as marketing? (I say no)
I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort gets confusing for most because of the term “marketing.” I’ve long been uncomfortable [ … ]
How not to advertise your company
by Saeed Khan I’ve been traveling a fair bit lately and often read the billboard ads in the airports. Every so often, an ad stands out, and not because of [ … ]
The Cost of A ‘Good Enough’ Product
By Rivi Aspler Every company (hopefully) has a clear strategy which is reflected in its market positioning. Whether it’s your technological IP, your industry expertise, or simply a cost-effective solution, [ … ]
How to Know When You’re Ready for Beta
by Emily Hossellman Beta testing is a key part of product development, but it can be difficult to get the timing right. Product teams are often pressured to get new [ … ]
Does your content have a clear purpose?
By Saeed Khan Content marketing is all the rage. Well written, targeted content can propel your website traffic, can deliver more leads, can increase your perception as a thought leader [ … ]
Avoiding the “best of both worlds” mindset
By Joshua Duncan Take a close look at the picture to the right. It’s the 1899 Horsey Horseless, considered one of the worst cars of all time (source Time.com). Note [ … ]
How to make someone click-open and respond to your email
Here’s a very simple story that illustrates a test driven approach to copywriting. A few months ago I attended a Lean Entrepreneur workshop in Austin. As part of the workshop fee [ … ]
3 Ms That Are Critical for Creating High-Impact B2B Solutions
By John Mansour The three Ms for B2B solutions are analogous to the four Ps for consumer products with one key exception. The four Ps emphasize individual product success while [ … ]