By Saeed Khan A real short post today. The kind folks at Openview Partners have published an article I wrote on establishing Product Marketing in a starup. It’s a 2 [ … ]
Category: Product Marketing
Mind the Product 2012 – An Online Overview
By Saeed Khan The Mind the Product conference was held last Friday in London. It was probably the largest gathering of product managers, product market in Europe. If you wanted [ … ]
Product Demos are like First Dates – Here’s Why
How often do you see a product demo and think, “OK, this is 20 minutes of my life that I’ll never get back.” The fact is, most product demos, particularly [ … ]
What A Product Manager Can Learn From The New Sales Playbook
By Josh Duncan HBR Insights recently had a podcast with author Matt Dixon on the topic of The New Sales Playbook. While aimed at the sales executives, I found the talk [ … ]
The Perils of Poor Product Positioning
By Saeed Khan First of all, apologies for the alliteration in the title of this post, but I just couldn’t resist. 🙂 Positioning is one of the most fundamental aspects of [ … ]
You are a Startup Marketing Failure, So Now What?
Note: This is a guest post by Josh Duncan. This was originally posted on Josh’s blog A Random Jog, and has been reposted here with his permission. If you want [ … ]
Walking the Talk – Prabhakar Gopalan and kanban2go
As some of you may know, Prabhakar Gopalan is a contributor on this blog. And while he’s not been as frequent in his contributions this year as he was last [ … ]
Agile Marketing and the Product Owner
The following is a guest post by Jim Ewel. He blogs about Agile Marketing over at www.agilemarketing.net. Much has been written about the role of the Product Owner and their [ … ]
What Happened to All Those Strategic Product Managers We Hired?
NOTE: The following is a guest post by John Mansour. If you want to submit your own guest post, click here for more information The words “strategy” and “strategic” are [ … ]
4 Product Management Success Stories
A few weeks ago, I posted 4 Mistakes to Avoid in your Product Management Career. In that post, Shardul Mehta, Veronica Figarella, Ninon LaForce and I shared some hard lessons [ … ]