By Saeed Khan At ProductCamp Austin, someone, and I apologize, as I don’t remember his name, came up to me and asked me the following. I really want to become [ … ]
Category: Product Marketing
Add value or get out of the way!
By Saeed Khan One question that came up at ProductCamp Austin, and that comes up often in discussions about Product Management responsibilities, is how to manage (and deliver) on all [ … ]
The Pluses and Minuses of Using FREE as a Marketing Strategy
NOTE: The following is a guest post by Lior Levin. If you want to submit your own guest post, click here for more information. Every business and individual with personal [ … ]
What’s the deal with Product Marketing?
It’s been quite a while since I wrote a What’s the Deal piece. The last one was called “What’s the Deal with Software Product Management?“. So it’s kind of fitting, [ … ]
Lessons Learned in 2011
Hi This blog has a number of contributors. We tend to all post individually at various frequencies, but for the end of year, we thought it would be a good [ … ]
How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern Europe, [ … ]
How to Structure an Effective Go-To-Market Process
Note: This is a guest post by Mike Smart. If you want to submit your own guest post, click here for more information. During a recent conversation with a [ … ]
Open Question: Product Management Challenges at a Startup
by Saeed Khan I’m going to try something a bit different this time. Here’s your chance to help a startup founder with some common startup challenges. Max Cameron is a [ … ]
Get Some Rhythm
By Jennifer Doctor In several online forums/blogs recently, there has been a lot of talk and discussion about “how often do I update this?” “Change that?” “Do this?” There [ … ]
Guest Post: 9 Ways NOT to Present Your Company or Product Via Social Media
Tweet this: 9 Ways NOT to Present Your Company or Product via Social Media http://wp.me/pXBON-2UW #socmedia #marketing #prodmktg #prodmgmt NOTE: The following is a guest post by Natalie Hunter. If [ … ]