It’s not that problems are invisible; it’s that no one is looking for them.—Steve Johnson, Under 10 Consulting. I often chat with company leaders who ask me how to do [ … ]
Category: Research
Reverse Engineering & Product Management? Really?
by John Mansour Reverse engineering usually conjures thoughts of knock-off artists creating their own versions of popular consumer products. Or in the B2B world, reverse engineering is often required after [ … ]
The UX Responsibilities of a Product Manager – Part 1
by Gary Schroeder “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs (1955-2011) When defining new products, one of key [ … ]
Rules for customer visits #3 – Observation is critical
by Saeed Khan Most often, a customer visit means having a discussion in a meeting room at your customer’s site, with a small group of users or interested parties. They usually [ … ]
Your customers are not lab rats!
by Saeed Khan Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market. They say things like: use experiments to [ … ]
Provisional Personas: The Black Sheep of the Persona Family
by Heather Searl In the last few years, it seems that personas have gotten a bad rap. And in some UX circles, mentioning a provisional persona might get bring you some [ … ]
Rules for customer visits #2 – Moderation is key
by Saeed Khan While understanding things like “a day in the life” of your users can be very useful, most people have better things to do than recount the minutia [ … ]
Rules for Customer Visits #1 – Know thy customer
by Saeed Khan Ever had a customer visit go bad? It’s happened to me once or twice. If the customer has a blocking issue with your product and it’s causing them [ … ]
He Said, She Said: How can Product Management and UX work together
By Saeed Khan and Heather Searl In a recent post Saeed mentioned the potential overlap of some responsibilities between Product Management and User Experience and Heather touched on the subject in [ … ]
How to Avoid a Common Customer Interview Mistake
By Heather Searl I was sitting right across from them when it happened. I was taking notes while my client conducted the interview. Everything was going well. The participant was definitely [ … ]