Yesterday’s article about primary product requirements generated a great deal of traffic and several interesting and insightful comments. To recap, I was talking about examples of products from every-day life [ … ]
Category: Research
Primary product requirements
Some products do myriad impressive things, but simply don’t solve the primary problem, or enable the primary use-case of the buyers. Those products are, um, a much more difficult sale.
Book Review: The Product Manager’s Desk Reference
There aren’t a lot of really good books available for Product Managers. That may be simply because only a few people truly understand what Product Management is, AND have it [ … ]
How NOT to do Win/Loss Analysis part 1: CRM Reporting
When I first meet the product (marketing) managers in a client engagement, they are often confused about why the CEO, VP Sales, or VP Marketing has hired my firm. The [ … ]
What’s the deal with Win/Loss Analysis?
Last week’s poll about Win/Loss Analysis has pointed out some grim facts about us as product managers. To summarize: According to the Pragmatic Marketing survey, only about 20% of product [ … ]
Towards a Product Management Manifesto (part 1)
Yes, this is going to be a multi-parter. It’s a big topic and it makes sense to discuss it in steps. I’ve been thinking about this topic a lot, and [ … ]
Not a Book Review: Software Product Management
Just a quick shout out about a new book on software product management, aptly titled: Software Product Management, Issues and Perspectives. The book is a collection of articles by various [ … ]
No Win/Loss? Blame…
As promised here are the results from the Win/Loss poll I ran last week. First, thanks to all those who responded. The question was: Why are you not performing Win/Loss [ … ]
Wither Tradeshows?
If there’s one thing that I always loved as a Product Manager, it was a trade show. No, really. All you other Product Manager can stop scoffing. It was a [ … ]
The Big Red Button
OK, so I know I said the post “How to LOSE customers!” would be the final one related to the APC UPS saga, but someone forwarded this link to me [ … ]