An update on the case of the missing voice. After spending all of Thursday being as silent as possible, feasting on virtually nothing but hot soup and udon, and using [ … ]
Category: Trade Shows
I have no voice, and I must speak.
A funny thing happened to me on the way to the conference. As I mentioned in a previous post, I’m speaking at the Software Marketing Perspectives conference in Santa Clara [ … ]
A no-demo tradeshow…
So, a few weeks back, a number of Product Management bloggers were invited to participate in a “blogfest” (blogapalooza?), responding to Steve Johnson’s post entitled “Why Demo at Tradeshows?” Both [ … ]
Why Demo At Tradeshows?
By Ethan Henry So I have to go with Saeed here in response to Steve’s posting on tradeshows. Just because a lot of companies handle trade shows badly doesn’t mean [ … ]
What’s the deal with tradeshow demos? (abridged and full versions)
In a blog posting, Steve Johnson of Pragmatic Marketing asks “Why Demo at Trade Shows?” Good question. Abridged version Why demo? Steve writes: Do we think that the product will [ … ]