Everyone’s talking about saving money these days. But how about boosting demand with very little money to spend? Here’s a story about a corner lunch spot that has spent about $250 in a month and received a huge amount of free publicity and local buzz.
Socks in awe: Customer interviews vs. User observation
Yesterday’s article about primary product requirements generated a great deal of traffic and several interesting and insightful comments. To recap, I was talking about examples of products from every-day life [ … ]
Primary product requirements
Some products do myriad impressive things, but simply don’t solve the primary problem, or enable the primary use-case of the buyers. Those products are, um, a much more difficult sale.
Product Managers: Do the opposite!
If the product management surveys are to be believed, most product managers spend very little time doing the things we know that we should be doing, and instead spend all [ … ]
Why Doesn’t Engineering report to Product Management (redux)
Not only didĀ original my post entitled Why doesn’t Engineering report into Product Management generate a lot of comments, but it was by far the most read piece on the [ … ]
Another new Product Management Blog
Here’s another new blog worth following. http://marketada.com/ Make sure you read the article entitled Utilize Patterns to Catalyze Innovation. Good stuff. One very good point in the article: I thrive [ … ]
Keyboard “install” shouldn’t be this hard
Why does a keyboard have to ship with a CD?
World’s most difficult Captcha!
Wonder how long it will take for spammers to break this captcha! It’s absolutely real. I saw it yesterday on a site where I went to input a comment. Now [ … ]
Book Review: The Product Manager’s Desk Reference
There aren’t a lot of really good books available for Product Managers. That may be simply because only a few peopleĀ truly understand what Product Management is, AND have it [ … ]
Product Strategist Blog or is it a Nooz?
Just came a cross a great set of articles written by David W. Locke on the web site Noozit.com. I don’t know what “Nooz” means (a play on the word [ … ]