Everyone’s talking about saving money these days. But how about boosting demand with very little money to spend? Here’s a story about a corner lunch spot that has spent about $250 in a month and received a huge amount of free publicity and local buzz.
Category: Alan
Socks in awe: Customer interviews vs. User observation
Yesterday’s article about primary product requirements generated a great deal of traffic and several interesting and insightful comments. To recap, I was talking about examples of products from every-day life [ … ]
Primary product requirements
Some products do myriad impressive things, but simply don’t solve the primary problem, or enable the primary use-case of the buyers. Those products are, um, a much more difficult sale.
Product Managers: Do the opposite!
If the product management surveys are to be believed, most product managers spend very little time doing the things we know that we should be doing, and instead spend all [ … ]
Keyboard “install” shouldn’t be this hard
Why does a keyboard have to ship with a CD?
What’s in an icon?
Have you noticed that Google recently changed its standard icon? Below are the three instances of Google’s “favicon.ico” that I am aware of. – the Google icon used for over [ … ]
Win/Loss Analysis: What to do if you’re not allowed to call customers
My bottom line is that proper win/loss analysis is crucial to a company’s revenue, profit, and decision making at all levels of the company. If you are responsible for product decisions, but you don’t have authority to do a good job of the analysis, you are flying blind, and doing a disservice to your investors, your customers, and your own career.
How NOT to do Win/Loss Analysis part 1: CRM Reporting
When I first meet the product (marketing) managers in a client engagement, they are often confused about why the CEO, VP Sales, or VP Marketing has hired my firm. The [ … ]
What’s the deal with Win/Loss Analysis?
Last week’s poll about Win/Loss Analysis has pointed out some grim facts about us as product managers. To summarize: According to the Pragmatic Marketing survey, only about 20% of product [ … ]
Trialware in a virtual world
My Windows world is totally virtual. My company Eigenworks runs mostly Macs, but we have VMWare Fusion Virtual Machines for various purposes. Just the other day, for instance, I needed [ … ]